ASBMB Today Digital
Digital Marketing in Business

Is Digital Marketing Working for you?

June 10, 2020 by Becky Long  

Determining whether or not your Internet marketing campaign is working for you is a very important the main advertising process. This is so important because while there is a lot of Internet marketing which can be done with no great deal of expense, other types of Internet marketing do have financial costs associated with them. Also, in both cases there's a time and energy burden to orchestrating the Internet marketing.

For most of these reasons it is important for companies to continuously evaluate their marketing techniques and ways of determine what is working and what is not. This may help the business owner to focus his efforts on marketing strategies which are providing very good results as opposed to those which are either not providing results or are only providing lackluster results. This article will examine a few different marketing strategies as well as how business owners can evaluate the effectiveness of these strategies.

Affiliate marketing is certainly one of the most economical Internet marketing strategies available. This marketing strategy involves having other website owners known as affiliates post an advertisement on their websites to direct Internet traffic to your website. This marketing strategy is cost effective because in most cases the affiliate is only paid when he produces a desired result such as enticing an Internet user to click right through the advertisement or to obtain a product or service once they click through the ad. While the business owner is paying for the advertisement when it produces a desired effect, it is still worthwhile to evaluate the effectiveness of these advertisements to determine whether or not they are working well.

Fortunately affiliate marketing ads have a natural feedback mechanism that makes it easy to evaluate how well the ad is working. This feedback is provided in the form of code imbedded in the advertisement which specifies which affiliate generated the internet site visitors. This information is provided for the purposes of issuing payment to the affiliate but it can also give you the business owner with useful information on which affiliate ads would be the most effective. This information is especially of good use when the affiliates are posting different ads.

The business owner may conclude the advertisements posted by the more productive affiliates are more appealing to prospective customers and may opt to use this type of ad for all of their affiliates.

Business owners who use Website marketing strategies such as posting on message boards to promote their business might want to consider asking clients to complete a short survey when making a purchase. This survey can include useful demographic information which is always great for marketing as well as information regarding where the customer learned of the products or services you offer. Including the message board web site as one of the responses will give you a great indication of whether or not the discussion boards are helping to drive clients to your internet site. You may also have some unofficial feedback in terms of the response to your postings on the message board. If the typical consensus is in support of your posts, you may infer you are generating some interest in your business or internet site through this tactic.

Finally, an Online marketing strategy can be evaluated by studying website traffic results along with sales receipts. Any time you implement a new Website marketing strategy or technique it's worthwhile to study your website traffic reports and sales receipts watchfully to determine whether or not there exists a spike in either traffic or sales immediately after the marketing effort. For example , in the event that you send an e-newsletter to those individuals who have requested additional information about your products or services, you may notice there was an increase in traffic or sales soon a short while later. This really is a good indication the e-newsletter was well received and effective.

However , if you have not really a marked increase in traffic or sales subsequent to the e-newsletter it indicates the marketing effort was not effective.


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